Tree Service Marketing

About

Why Tree Service? We actually came from a tree service. All of our Operations, Marketing, Finance training all began at a small tree service. What we can bring tree service:

Local SEO:

There are great marketing companies out there but just like in tree service there are also those that cut corners, over promise, and frankly don't do anything.

Case Study:

We had a small local tree service call us and ask us to look at their website and activity to see if we recognize any areas that could be improved for SEO. We looked through all the details and there was simply nothing that had been done. When we responded with this, the owner was shocked, he had spent thosands of dollars per month over the past 3 years on SEO services.

The Problem:

"SEO is a long game": This is absolutely true, if you focus your efforts on SEO, do not expect results in the next couple of months. However, be careful, because marketing companies can and will use this. If you pay a marketing company for 3 years for "running your SEO" and they are not doing anything, some companies don't find out until 3 years later when they move to another company. The problem with this is that first company does not care because they are averaging 3 year retention rate by promising future benefits for doing no work. If you use an SEO company, don't just accept "we are doing stuff on the backend" or "it takes time", have them show you what they are actually doing. At Buzzy Work Pro, you pay for tasks. Not fluff. Meaning every task equals a deliverable. Whether or not at the end of the year you are where you want to be marketing wise, you will receive real results you can see with every single task you pay for.
"Backlinks. Backlinks. Backlinks": Backlinks are great. We all would love backlinks, but its important to understand what a backlink is and why they benefit, because if you are not careful you can pay lots of money for backlinks that do essentially nothing. Backlink is another website that links to your website. Why this is important is because that site is telling Google you are a reputable company. Google wants you to do this organically by writing good content that people like and therefore link to. Some companies out there will offer a linking service that makes you pay per backlink to your site (Google does not like this and they cost way more then there worth in most cases). We have taken over sites with thousands of backlinks (which is great), however they are all linking to the home page. While still great to have that many links, you now have really good rankings for your home page name (usually your company name) which more then likely you would show up for anyways. These backlinks should be linking to your keyword pages "Tree Removal", "Tree Trimming," etc. By linking to these pages it shows Google and search engines you are the authority on these services and they have you show up higher when someone searches "Tree removal."

Unfortunately, just like in tree service, there are those chuck in the truck marketing companies that will look up a quick Youtube video on SEO and start a marketing agency. Find companies with proven results and who are willing to show you what they are doing.

How to get leads for my local tree service

There are millions of ways to market and get leads but here are four proven strategies for a local tree service:

Google Business Profile: While this may seem minor and a quick set up. There are thousands of possibilities to help you rank here. Google Business profiles control most "near me" searches, making them a powerful and often under utiluyzed tool in marketing.
Facebook ads: Facebook ads for a tree service is a common practice but most go after the wrong thing. The reason so many tree services use the local lead generation sites is because people reach out to several companies almost every time for service industry. The key is quick responses. Therefore there is a way to utilyze this with Facebook by using message leads. people will message rather then call or fill out a form all day long, while you will get a lot of spam or bad leads, you will also get a lot of great leads with messages. The key is to respond within minutes of the message coming in. Keep them engaged and book the estimate all in one go and message ads can lead you to high ROI.
Local Service ads: If you have the licenses and credentials (And the budget) this is a great way to get a few leads. While you won't get enough leads to make you rich, you will only pay for legit leads. While not all these leads will convert, you are only paying for real ones that are calling about your services.
City pages: While every local company should try for this, it works best for blue collar. Creating meaningful content for each of your services in each of the cities you service, will help you rank well in each of those locations.

While there are many different ways to market your business, these are some proven ways and recommendations for tree service!