Roofing Marketing

About

When it comes to marketing for a roofing company there are millions of ways forward, although every roofing company seems to follow the exact same structure. Oh you know the one... let me give you a hint: knock knock.

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Yes canvassing! Every 2 days you get a knock on the door from a canvasser, especially around storm season. While this may work for you and your business, with every roofing company doing it, there leaves quite a gap in many marketing strategies.

How to get leads for my local Roofing Company:

There are millions of ways to market and get leads but here are Three proven strategies for your local roofing business:

1. Neighborhood take over: Many people advertise by hitting an audience with an ad or 2 and then forgetting about them. They go after any customer anywhere. The problem is they are missing a lot of FREE advertising this way! Yeah putting a wider range on your Google and Facebook ad might show a better ROI or going after the same neighborhood with multiple ad platforms might seem like a waste of money, but in reality its a better opportunity. Targeting one neighborhood at a time with multiple platforms gives you double (if not more) of the advertising. Why? Say you target a whole state. You get 50 roofing jobs throughout the state, each job completely independent of the other. Now say you take that same budget and target one neighborhood. That neighborhood is all seeing you on Facebook, their seeing you on Google searches, they are seeing you on mailers, and yes, they are getting your canvassers. Not only are they more likely to convert because they all fully know your company, but as soon as you get one job, neighbors see you fixing the roof, neighbors trust you more, you show up in nextdoor, other neighbors in need of a roof ask them about their experience or even talk to your staff. You get more free advertising because you are no longer just an ad, now you are someone they've seen that is real. So who do you think they will call when they need a roof. Now it doesn't just need to be one neighborhood, this greatly depends on your time and budget, but targetting a local area for your roofing service might help more then you think.
2. Weather trigger ads: Many company's already manually do this but sending out google ads when storms hit is always important. The problem is timing, you need to be one of the first companies out there. And if you are waiting to push your ad out till you can get to your computer you might miss some sales. Weather triggering ads can work well for you. You connect your Google account to a weather service and when an area gets a bad storm, your roofing ads launch! 
3. Weather triggered EDDM: Every Door Direct Mail can be great marketing. If you send out mailers too a 1000 people and never target them again, you will most likely not get a single call. But if you send these mailers out periodically, you will get more and more. The problem is the ROI, EDDM is a numbers game. Ordering mailers by the 1000s can get expensive, then you have to wait till they come in, then set up the EDDM campaign. Instead ordering these in bulk (get 10k instead of the 1000), and have the mailers sitting and waiting for a storm, can cut your cost and timing drastically. Then once storm hits, send out the door knockers, and drop off that set to the closest UPS.

Case Study:

We have worked for many small roofing companies that rely heavily on ads or canvassers. They pay a marketing company extra because they are roofing and the company fills their site with useless AI content. We have had this happen to multiple of our clients, that companies took advantage of them because they were roofing and relied mostly on canvassing anyways. We are only paid through deliverables and we do not use AI content on websites. By having set pricing and allowing our clients too see exactly what has been done for every dollar they spent, we give our roofing clients the opportunity to get an additional marketing platform and use their website to generate leads as well.

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While there are many different ways to market your business, these are some proven ways and recommendations for your roofing company! 

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